iPad Light Painting: Paint Eerie Messages with your iPad

Dentsu London, a creative communications outlet based in UK, just came up with a new way to use the iPad as a communication device: the agency managed to take impressive pictures of eerie 3D messages that seem to hover in midair, using nothing more than an iPad and a camera.

In a nutshell, the folks behind the project use special photographic and animation techniques to draw moving three-dimensional text and objects with an iPad. Using long, multiple exposures, specially crafted movies played on slowly moving iPads eventually create 3D light forms on the film of cameras shooting the scene.

The technique creates ghostly messages and shapes, and thanks to the long exposures, the slowly moving iPad can barely be seen on the pictures, making the end result particularly impressive, as if the camera was simply taking pictures of objects suspended in some kind of invisible web.

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